Multilingual Subtitles / Captions for Your Videos

Multilingual Subtitles / Captions for Your Videos

Several studies conducted over the past few years have shown that videos are the most powerful way to market a service or a product. In fact, statistics suggest that videos – such as those you might see on YouTube or Vimeo, for example – are as much as 600% more...
Sports Leagues Need To Localize Their Marketing

Sports Leagues Need To Localize Their Marketing

There’s no doubt that sports are big business in the U.S. and around the world. In fact, sports franchises have become experts at appealing to a broad audience consisting of people from various areas and all types of different backgrounds. That’s called...
Current Trends in International Marketing

Current Trends in International Marketing

Marketing isn’t what it used to be. In today’s world, more and more companies are doing business in countries around the world, and that means a greater number of challenges for professional marketers. If you’re planning on expanding your business into the global...