The Impact of Food Packaging Translation

The Impact of Food Packaging Translation

The Impact of Food Packaging Translation There’s no doubt about how important accurate translation is in a wide variety of industries: from the legal profession to health care to education and many, many more. But perhaps nowhere is the general public more impacted by...
Managing a Global Brand is Difficult

Managing a Global Brand is Difficult

Difficulties of Managing a Global Brand Conducting business in the 21st century is definitely not the same as it used to be. Today, thanks to the Internet and the increasing trend towards globalization, it’s quite common for companies to market their products to...
Movie Title Translation Fails

Movie Title Translation Fails

Most of us are familiar with the term “lost in translation,” an old adage meaning that a single word or phrase was translated with confusing, humorous or even offensive results. This unfortunate turn of events can happen in any business, including the film industry....
International Email Marketing Campaign Management

International Email Marketing Campaign Management

How to Manage a Successful International Email Marketing Campaign Conducting business in the 21st century is, for many companies, a global affair. In fact, an increasing number of businesses have chosen to market their products or services worldwide. That’s not...