by admin | May 30, 2018 | Business
In our 21st century digital age, few businesses can succeed by reaching out solely to local customers or even to customers within the U.S. That’s why more and more companies of all sizes are reaching out to a global marketplace thanks to the Internet. Although...
by admin | May 23, 2018 | Business
Marketing isn’t what it used to be. In today’s world, more and more companies are doing business in countries around the world, and that means a greater number of challenges for professional marketers. If you’re planning on expanding your business into the global...
by admin | May 16, 2018 | Uncategorized
The term “localization” has become increasingly common over the past few years and with good reason: in this digital age, more and more companies are marketing their products and services to people all around the globe, and the most effective way of connecting with...
by admin | May 10, 2018 | Uncategorized
Most of us have heard the word “globalization” widely used in a variety of contexts over the past few years. But what is the actual definition of this commonly used term? Merriam-Webster defines globalization as, “The act or process of globalizing : the state of being...
by admin | May 2, 2018 | Language
If you live and work inside the U.S., and particularly if you were born in this country, you probably don’t give much thought to the different dialects that exist within our borders. Although certain regional accents might be obvious – such as a Southern, Northeastern...