Must-Know Languages for Global Enterprise

Must-Know Languages for Global Enterprise

In our 21st century digital age, few businesses can succeed by reaching out solely to local customers or even to customers within the U.S. That’s why more and more companies of all sizes are reaching out to a global marketplace thanks to the Internet. Although...
Current Trends in International Marketing

Current Trends in International Marketing

Marketing isn’t what it used to be. In today’s world, more and more companies are doing business in countries around the world, and that means a greater number of challenges for professional marketers. If you’re planning on expanding your business into the global...
Creating a Method for International SEO

Creating a Method for International SEO

The term “localization” has become increasingly common over the past few years and with good reason: in this digital age, more and more companies are marketing their products and services to people all around the globe, and the most effective way of connecting with...
How A Successful Tourism Industry Led to Globalization

How A Successful Tourism Industry Led to Globalization

Most of us have heard the word “globalization” widely used in a variety of contexts over the past few years. But what is the actual definition of this commonly used term? Merriam-Webster defines globalization as, “The act or process of globalizing : the state of being...
U.S. Dialects Affected By Different Languages

U.S. Dialects Affected By Different Languages

If you live and work inside the U.S., and particularly if you were born in this country, you probably don’t give much thought to the different dialects that exist within our borders. Although certain regional accents might be obvious – such as a Southern, Northeastern...